The Great Globetrotter Travel Expo
The Great Globetrotter is a conceptual travel expo for curious travellers and families. Travel campaigns often depend on predictable destination imagery and dense information, making them feel generic and transactional.
The challenge was creating an inclusive identity that could spark curiosity, support ticket conversion and guide visitors through the event without losing its emotional impact across different scales.
CAMPAIGN IDENTITY DESIGN
ENVIRONMENTAL DESIGN
ART DIRECTION
Design Solution
Built around the campaign idea “You Belong Everywhere,” the fluid painting represents movement, openness and connection.
Its forms flow and merge without fixed boundaries, reflecting how travel creates belonging across different places, cultures and experiences.
End to End Experience
The campaign follows the complete visitor journey—from awareness through conversion and participation to lasting memory. Airport billboards and posters spark curiosity, the booking website turns interest into action, and ticket passes, arrival posters, wayfinding and the Connection Zone carry the experience through to the event.
Tangible touchpoints, such as the ticket stub and luggage tag, allow visitors to take the memory with them and carry it into future travels.
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Rebranding
Selected works
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